Glow Launches Dosti Ke Rung

Warid has introduced Glow Dosti, a revamped package aimed at Pakistani youth.

Warid claims that Glow Dosti will offer its users with an opportunity to talk to their friends and family at lowest possible calling rates. This would be coupled with SMS and GRPS bundles.

According to preliminary information we have received, Warid has used Music as a channel to communicate its new package. Glow Dosti campaign features a song, a thematic TVC and tactical ads for voice, SMS and mobile internet.

A statement issued by Warid said that Glow will get the youth engaged through customized Warid Glow activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.

Glow’s celebration officially begins with the brand new ‘Dosti Ke Rung’ music video being aired across all major local networks, promoting the colors of friendship.

On Glow’s sustained efforts to create avenues for entertainment and engaging the youth, Director Marketing Warid Sadaf Zarrar said, “Warid launched Glow for the very purpose of providing the youth with the most competitive voice and data packages, as well as providing entertainment across various platforms. To this end, Glow has organized as well as partnered with a diversity of events encompassing education, music, theatre, sports and games. With the ‘Dosti Ke Rung’ campaign, we want to further our commitment to the youth and promote positivity within the youth, and bring something fresh and new.”

Brand Manager Glow Saud Khan while giving his comments said, “Glow is a brand targeting the youth of the country and we as a brand understand what “Dosti” means to our audience. The ‘Dosti Ke Rung’ campaign is our way of rejoicing with the youth and showing that we are an integral part of their friendship circle.”